What should your brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most effective thing is to send the buyer an email with a discount to have the Insulation-Bags Food-Warmer Baby Storage Infant Waterproof Oxford Kids New in the trolley. The second most effective thing is usually to send an email without a lower price. That raises the question showing how flexible do you want to be with regards to your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email providing a discount? Those are hard questions involving key strategy questions. So often it is attracting to do what you have to do to find the next sale but typically that comes at the expense of future growth....More Detail
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